A Collider Pop Up in Amsterdam

[spb_video link="https://vimeo.com/171726210" full_width="no" width="1/1" el_position="first last"] [spb_text_block pb_margin_bottom="no" pb_border_bottom="no" width="1/1" el_position="first last"] June 15^th, 2016 | Amsterdam

On June 15^th & 16^th, Collider, London’s Leading MadTech Accelerator, heads to the Heineken Experience for two days of brand and investor interactions in the Dutch capital.

The brands are household national and international names from the FMCG, Technology, Insurance, E-commerce and Retail sectors. Representatives from each brand will be led through a day of workshops and interactive sessions aimed at fostering an entrepreneurial mindset, introducing them to new technologies and how to use the new technologies to solve new and existing challenges.

Collider Class of 2016 investor Ellen Bark-Lindhout says;

"We designed the Popup as a highly interactive workshop - for brands to learn about the various technologies the startups offer, and for startups to gain insight in the brands needs. The startups bring innovative marketing and advertising technologies, including e-commerce enablers, that help brands better understand, engage with, and sell to their consumers. We like to think "action", so we aim to go beyond the talking and identify tangible opportunities for pilot projects."

Rose Lewis, Co-Founder of Collider says;

“Amsterdam is a natural first city for the first Collider pop up. Its creative-minded, multicultural residents, support from the government, and headquarters of international brands, there are plenty of opportunities to help startups move between the Netherlands and London. We are looking forward to becoming involved in the ecosystem.”

This is the first international Collider ‘pop-up’ aimed at spending a short, but impactful amount of time in a MadTech hub.

Seven Collider London-based startups will be joined by four Amsterdam-based startups, who have been hand-picked by Bark-Lindhout. This will encourage a cross-cultural exchange of ideas and experiences between all the founders, with discussion opportunities built into the programme.

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Locomizer Raises $300K for International Expansion

Class of 2013 alumni Locomizer have received $300K seed round investment from international funds Impulse VC and Phystech Ventures. The follow on investments in Locomizer may go up to $1.5M by the end of 2016, and the funds will be used for international expansion of Locomizer, who currently operate in London, Japan and the United States.

The investment firms have expertise in scaling technological-focussed businesses and large networks in the US, Asia an Central Europe.

“Locomizer is a good example of how the real world is being digitized and converted into big data, to create value-added products and services for their customers and end-users. This is just one of a few projects that bring a real ‘tech’ meaning to adtech,” says Impulse VC managing partner Kirill Belov.

Major case studies in London have helped provide the market traction Locomizer needed to raise these funds. First, a partnership with Havas Media for their client Jameson, where Locomizer created a 'Lads Map' in the UK exceeded expectations and all KPIs within months.

Alongside Posterscope and Target Media, Locomizer also won the Clear Channel Outdoor Planning Award for their work on the OOH campaigns for Fallout 4. The virtual hotspots were used to create engaging out of home creative, providing the right information to the right consumers at the right time.

Alexei Poliakov, Co-Founder of Locomizer explains the technology in more detail, “Our technology is a smart geofence. Instead of relying on target customers’ close proximity to key locations, we discover and recommend non-obvious places with high affinity to brands, which has never been more possible than with Locomizer’s insights. Our targeting is not location-based, but better – it’s based on where you’ve been in the past. There is an important difference here; while we recognize the significance of location as an indicator of your interests, once we have a good understanding of your profile, relevant offers can be sent to you, regardless of your current location.”

Locomizer continues to improve the functionality of its Affinity(BI) technology by designing new patent applications and adding filtering, matching, and predictive algorithms. The aim is to enrich the generated profiles with more granular information, allowing segmentation across multiple customer attributes in a campaign planning and real-time mode.

Phystech Ventures managing partner Olga Maslikhova adds, “At the moment, Locomizer is focused on winning in adtech space, but the company is not limited to just adtech, as it has all of the capabilities to push its ‘data-as-a-service’ analytics platform across multiple verticals. The startup has already gained a foothold in EU, Japan and US markets. We recognize a huge opportunity for Locomizer to enter and be successful in the Southeast Asia markets as well. Phystech Ventures has a strategic presence there and will support Locomizer’s business development.”

Locomizer’s unique technology of audience discovery and segmentation, called Affinity(BI), is based on biological research into cell behavioral models by Dr. Alexei Poliakov, a cofounder of Locomizer. They continue to improve the functionality of its Affinity(BI) technology by designing new patent applications and adding filtering, matching, and predictive algorithms. The aim is to enrich the generated profiles with more granular information, allowing segmentation across multiple customer attributes in a campaign planning and real-time mode.

Collider unveils the CEOs & advertising scalers joining the Mentor Network

 

Over 10 changemakers have signed up to partake in a recently launched, structured Mentor Network for a selected number of Collider scale-ups. These founders are ready to scale their marketing and advertising technology startups, taking on a large number of clients, entering into new markets or raise their next round of institutional funding.

The hand-picked changemakers, CEOs of the UK’s MadTech success stories, will be actively coaching the next generation of leaders based in London – securing our status as the global leaders in MadTech. They include individuals who have previously scaled world-leading agencies across the world, built and sold industry leading MadTech companies, and are influencing the thought leaders of tomorrow.

Rose Lewis, Co-Founder of Collider says: “To help Collider startups maintain the UK’s leading position on the world map in marketing and advertising, they need to learn from the best in the industry. So we have chosen the most successful leaders to give back to the industry by becoming dedicated mentors.”

These twice yearly sessions will be designed for maximum impact in the shortest possible time. Within a matter of hours, startup founders will create personal relationships with individuals who have scaled the industry’s brightest agencies and tech companies, setting the industry standard with their track records and best practices. Mentors will have the opportunity to network amongst their peers who have reached similar career milestones, as well as individuals just beginning on their journeys.

Sarah Wood, Co-Founder of Unruly says; “When you’re starting up a tech business, the learning curve is unbelievably steep. Talking to someone who’s “been there done that” can save both time and money and help to evolve a product, team or business model that’s far more likely to succeed. The best mentoring relationship is not a lecture; it’s a conversation between two people who are on the same journey and it is a privilege to be participating in Collider’s Mentoring Network, where I can share what I’ve learned with the next generation of leaders, and have the opportunity to learn from them as well!”

Sarah Wood founded Unruly in East London in 2006 and was acquired in 2015 by News Corp for £58M. She also champions internal mentoring programmes within Unruly, Co-founded the City Unrulyversity for aspiring entrepreneurs and lectures at the University of Cambridge.

Other mentors include; Jessica Butcher, Co-Founder of Blippar; Helen Calcraft, Founding Partner at Lucky Generals; Gabbi Cahane, Chairman Multiple; Richard Fearn, Founder of the Friday Club; Simon Menashy, Investment Director of MMC Ventures; Giles Palmer, CEO Brandwatch; Guy Wieynk, CEO Western Europe at Publicis Worldwide.

The first mentoring session will be held early July in Central London. Interested CEOs can get in touch with Rose Lewis, Co-Founder of Collider directly.

Are you Collider's Next Head of Programme?

Supercharging Startups. Accelerating Brands. That's what we do.

To Apply, please visit the Job Posting

Collider is hiring! We’re looking for a Head of Programme to join us in our office at Wework, Southbank.

Now in our fourth year, we have invested in 34 startups,including Seenit, Miappi, Camapaign Amp and Pixoneye. Our community of startups is set to exceed 50 by the end of this year. This is an exciting time in our development as we are seeking to grow the business across the UK and on the world stage. As an accelerator we foster world-class madtech startups, savvy investors and brands who are seeking to harness the technology of startups. We are on the hunt for a dynamic and driven individual to run our world-class programme for startups and support on delivering to clients.

Main Responsibilities

• Manage the delivery of the Academy Programme
• Liaise with our Partners to find venues for the Academy and manage the events, bringing in team members when needed
• Seek to constantly improve our delivery to the startups through testing new trainers and getting feedback from startups and trainers
• Support the Director in managing relationships with our Brand Partners
• Work closely with the community manager to ensure all Collider companies are communicated to efficiently and effectively

Essential for this role

• Relationships are key in this role, you must genuinely enjoy working with new people. You’re a natural networker, love the startup environment and are exceedingly comfortable with trying, failing fast and learning from it.
• You’ll get stuck in from the first day and be part of the small but impactful team at Collider
• Glass half-full personality and a can-do attitude. Enthusiasm, good-will and persistence will go a long way in a startup.
• You’re resourceful, pro-active and do whatever it takes to get things done.

Why you'll love working us

• Your role at Collider plugs you directly into the heart of the startup eco-system, and allows you to meet a host of successful and inspiring entrepreneurs through work and play. What's more you're at the forefront of Corporate Innovation.
• We run a flat structure; we’re a small, tight team, driven by the same mission – to make London the capital of #MadTech. We are passionate about helping our startups and our Brand Partners.

Interested?

• Send us a covering note and your CV telling us why you'd be perfect for the role

Watch Advertising Week Europe Live

Can't make it to Advertising Week Europe? Catch the live stream from the Sun Room right here - we're on at 11:30am. It's the first day of Advertising Week Europe in London! Four days of incredible back-to-back talks, workshops and networking sessions from the marketing and advertising industry's best will be heading to Picturehouse Central. And we're chuffed to be taking part for the second year in a row.

Last year we spoke about what brands and agencies need to be ready to work with startups, inviting along some of our dedicated brand and agency representatives and Stephen Lepitak from The Drum to moderate. The discussion was a huge success, and the perfect segway into the Class of 2015 Demo Day just a few weeks later. This year we're doing things a little differently.

With the Class of 2016 Demo Day just behind us, we're looking forward to how startups can transform into scale-ups. What network of support is necessary for entrepreneurs to go from 0 to 100 while balancing the expectations of investors, co-founders, employees and customers? How do expectations change from being a hand-to-mouth company, to being a fast-growth company? What qualities should founders look at in mentors they will keep close for the rest of their days? We're discussing this at 11:30am Monday morning (that's today) live at Advertising Week Europe from the people who have done it before.

Guy Wieynk, CEO Western Europe at Publicis, Sarah Wood, Co-Founder & Co-CEO Unruly, Gabbi Cahane, Chairman of Multiple and our very own Rose Lewis, Co-Founder of Collider will be taking to the stage to discuss. They will then be joined by Emily Forbes, Co-FOunder of Seenit, Andrew Foyle, Co-Founder of Miappi and Ofri Ben-Porat, Co-Founder of Pixoneye - three Collider alumni who will be on stage for some live mentoring.

Tune in and tweet at @ColliderGB to get in on the conversation!