Our most frequently asked questions.


+ What’s your application process?

At the moment, you can only apply for the Amsterdam programme. In Amsterdam we accept startups once per year.

We have four selection stages:

  1. An online application form for Amsterdam.
  2. We'll chat via video call to talk through your application and your company. If we think you could be a good fit, we’ll invite you for a chat to explore further.
  3. The next stage is a video interview with Collider partners: you’ll do a quick pitch, followed by a Q&A to better understand your business, team, and motivations.
  4. The final stage is Startup Selection Day, where you'll have the opportunity to live pitch to our investors. They're the ones who make the final call on which startups to invite to join the Collider programme and invest in.

We'll let you know at each stage the outcome of our conversations, and following the second phase, provide more detailed feedback if it's a no.

+ When is the deadline to apply?

The current deadline for the upcoming Amsterdam programme is May 31st. If you apply to this cohort and don't make it, you will be eligible to apply for the next cohort.

+ Why do you only invest in teams?

Our programme is pretty intense - sometimes our startups need to be in two places at once, attending events, conferences, dealing with tech; all the while meeting with current or prospective clients, building proposals, seeking investment and building relationships in the ecosystem.

There are ups and downs that are part of the fabric of building businesses and having a co-founder can help you navigate these waters. Also, no one knows it all, so having a co-founder helps your business grow with a more rounded set of skills.

You should also see Collider as an additional co-founder; we're here to help and get you through the challenges so you can enjoy the successes.

+ Do you accept sole founder teams?

In principle we don't, as we believe in investing in great teams. That being said, if you are a technical founder and have built something already, or you have deep domain expertise, we'd love to have a chat.

+ Do you accept teams without developers on the founding team?

We do, BUT you will have to commit to bringing on an in-house developer as a priority. For later stage applications, we also require the product to be built, and all IP needs to be owned by your company. You would also need to have some other super power on your team - deep sector knowledge for example.

+ Am I a fit for the programme?

We invest in marketing, commerce and advertising technology companies - B2B or B2B2C businesses that help corporates find, understand, engage, sell to or retain customers. If you think that's you, then get in touch!

+ What do you define as marketing, commerce and advertising and tech?

Marketing, commerce and advertising technology companies are B2B or B2B2C businesses that help corporates find, understand, engage, sell to or retain customers.

Areas of particular interest for us include: Digital marketing, media tech, social intelligence, business intelligence, customer success analytics, analytics, data and insight and account based marketing software.

We'd love to hear from companies utilising AI, natural language interpretation and voice and visual technology, as we believe these have significant potential for disruption.

If you don't see your approach on this list but believe you fulfil our definition of marketing, commerce and advertising tech - get in touch, we'd still love to hear from you!

+ I have an idea, but no product built yet, can Collider still help me?

Feel free to drop us a message, or if you're sure about your idea and have a roadmap in place to execute it, go ahead and apply and we can talk that way. We appreciate every startup is different and are happy to talk if you're not sure.

+ Our company is based outside The Netherlands, are we still eligble for the Amsterdam programme?”

Yes, you are, but we will require you to register as a Dutch Limited Company and operate from The Netherlands for a period (usually the duration of your programme). If you wish, it is possible to keep your local company and make it a 100% subsidiary of your new company in The Netherlands.

You will also have to open a company bank account in the Netherlands to receive investment. This usually takes some time, especially if you are not from the EU, and should be initiated as soon as you get selected. We will help you with this process. We can also help you with applying for a startup visa.


+ How much investment do you offer?

In Amsterdam, we offer for earlier stage companies €50.000 for 8% ordinary share equity in your company. Of this investment, we charge a fee of €15.000 + VAT for our accelerator programme packed with training, coaching-sessions and valuable industry connections. This means that you receive €37.500 net cash.

For slightly later stage companies, we offer €100,000 of investment for 10% of ordinary share equity in your company. Of this, we charge a fee of €26.5000 + VAT for your time with us. Our investments will be made under SEIS or EIS.

+ Who are the investors - will I meet them?

Our angel investors are high net worth individuals who mainly come from the marketing, advertising and commerce tech sectors. They are seasoned professionals with past or current experience within ad agencies, major marketing functions for corporates, or have built and sold businesses themselves.

They have extensive networks within the market and are specialists in what they do. You should come to regard your investors as your mentors as there's plenty of chance to engage and build relationships with them.

+ Can I apply for the €100k if I have already got the €50k from Collider?

In a nutshell, yes. The €100k offer is for companies who have proof of value through commercial traction or prior fundraising.

We'd be more than happy to consider you for further investment, but you would need to participate in the application process with other companies.

+ Does participating in the Collider programme make it easier to raise money afterwards?

We all know how hard it is to raise cash on your own. The Collider 4C model - cash, coaching, connections and community - helps you find your product market fit at an accelerated(!) rate, and opens up doors that help you build meaningful relationships with customers and investors.

We'll give you a competitive advantage and a badge, and our little black book will get you seen by more people, faster.

The offer

+ Who is behind Collider?

Our team has accelerated more than 100 startups since 2011. With a strong track record selecting and supporting promising companies, our portfolio have raised millions – for instance, over €22m in 2016 alone.

We've founded businesses, raised investment, created apps, launched products, IPO'd, been knocked down, got back up. We've walked a mile in plenty of shoes. Collectively, we've worked on more accelerator programmes than anyone else in Europe.

+ What is expected when participating in the programme?

You'll be expected to attend all of our workshops (even if you think you've got an understanding of the topic already, it's a great way to get to know your peers and learn from them). Furthermore, we expect you to attend our monthly portfolio reviews and our social events, and of course, opportunities with our corporate partners.

We can't stress enough that in our experience, companies who interact the most and seize the opportunities provided are the ones who go on to be the most successful.

+ Do you have office space?

In London, we don't provide office space - our network is truly global and our companies are free to base themselves where they see fit.

In Amsterdam, we can provide desks for each startup participating in the programme. You are also free to work from another location.

If you are seeking office space in London or Amsterdam, we can connect you to contacts in the ecosytem and it's up to you to take it from there.

+ Do you offer free services as part of the programme?

Each startup is eligible for benefits from partners such as AWS, Google, Microsoft, SendGrid, Hubspot, IBM and more. These benefits include discounted access to platforms, technology credits, and support from experts to help start and shape your business. We confirm these benefits annually and full details are made available at the commencement of each programme!

+ How does Collider accelerate and support companies?

First of all, we're a specialist in your sector. Secondly - we've got seven years and over 55 investments under our belt - more than enough experience to know what works, and what doesn't.

Our investors (and your future investors) come from your market, and understand it like no one else. They're specialists themselves, and have access to networks that open doors.

Our corporate partners offer you a fast-track opportunity to commercial traction. The sessions with these partners are curated and attended by senior individuals. Their challenges are relevant to your solution, and they're looking to get those challenges solved, saving you time by putting you in front of the right person, at the right time.

And one more thing - our team. The decades of experience and specialism that exists in the Collider team means you always have someone you can turn to, whether it's a little niggle or an enormous speed bump.

Your time at Collider is what you make of it. You can interact a little, or a lot, or even none at all (although we love spending time with our companies). But in our experience, the ones who interact a lot, and take the opportunities we can offer with both hands, are the ones who are scaling.

+ How and when do I meet with the corporates?

As part of the programme, we will build and refine your proposal, pitch and sales techniques.

We'll aim to put you in front of our corporate partner network from the fourth week onwards, initially from a mentoring perspective, so you can build relationships and understand how your technology can solve your problems.

On an ongoing basis we'll invite you to join our corporate partner events like the Collider PopUp (which are commercial opportunities) where the opportunity is relevant.

+ What happens after Demo Day and when the programme is over?

As one of our partners loves to say - 'we're the Hotel California; you can check-out any time you like, but you can never leave!'

We invite all of our companies to attend our events, and where there's a relevant opportunity, invite our past companies to participate in our corporate partnership sessions.

Our door is always open if you need something. We have companies from our first ever cohort who still come and ask for advice and guidance, and our numbers show that the companies that attend our events, keep in touch and let us know about the highs AND the lows are the most successful from a commercial and fundraising perspective.