Goopi Takes Home the Prize at Collider's Class of 2016 Demo Day

[spb_video title="Missed it? Here's a quick summary from our audience's point of view." link="http://vimeo.com/160231479" full_width="yes" width="1/1" el_position="first last"] [fullwidth_text alt_background="none" width="1/1" el_position="first last"] The MadTech Event of the year took place March 22nd from 3:30PM at DigitasLBi - one of East London's trendiest agencies and a partner of Collider.

Over 200 people packed in to see the Class of 2016 startups share their knowledge on the latest and greatest in marketing and advertising technology. Collider investors put a total of £700K into the Class of 2016 startups - alongside expert one-to-one coaching and incredible industry connections. All of this culminated in Demo Day - the public launch of their products.

Three of Collider's brand partners, Haymarket, Exterion Media and Unilever, took to the stage with three Collider alumni, Momentum, Seenit, and Find the Ripple, to talk about the experiences of brands working with startups two years on from where the Class of 2016 are. Insightful and actionable discussions set the stage for the Class of 2016 founders.

Here are the Collider Class of 2016 startups.

[/fullwidth_text] [spb_single_image image="14714" image_size="full" frame="noframe" intro_animation="none" full_width="no" lightbox="no" link_target="_self" caption="The Class of 2016 Startups" width="1/1" el_position="first last"] [spb_single_image image="14711" image_size="full" frame="noframe" intro_animation="none" full_width="no" lightbox="no" image_link="http://rtobjects.com/" link_target="_self" caption="Craig Walmsley, Co-Founder rtobjects" width="2/3" el_position="first"] [fullwidth_text alt_background="none" width="1/3" el_position="last"]

rtobjects helps brands showcase their products and tell new stories through interactive personal movie experiences in the browser.

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Goopi enables mass customisation of video advertising quickly and inexpensively.

[/fullwidth_text] [spb_single_image image="14713" image_size="full" frame="noframe" intro_animation="none" full_width="no" lightbox="no" image_link="http://goopi.tv/" link_target="_blank" caption="Dan Gildoni, Business Development, Goopi" width="2/3" el_position="last"] [spb_single_image image="14707" image_size="full" frame="noframe" intro_animation="none" full_width="no" lightbox="no" image_link="http://hotstreet.io/" link_target="_blank" caption="Andres de la O, Co-Founder of Hotstreet" width="2/3" el_position="first"] [fullwidth_text alt_background="none" width="1/3" el_position="last"]

Hotstreet uses highly localised Twitter and Instagram feeds to engage customers and drive traffic to your stores.

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Scoop Retail is an in-store digital platform that helps retailers to engage customers, empower staff and increase sales.

[/fullwidth_text] [spb_single_image image="14708" image_size="full" frame="noframe" intro_animation="none" full_width="no" lightbox="no" image_link="http://scoopretail.com/" link_target="_blank" caption="Kim Weld-Blundelll Co-Founder Scoop Retail" width="2/3" el_position="last"] [spb_single_image image="14710" image_size="full" frame="noframe" intro_animation="none" full_width="no" lightbox="no" image_link="https://kout.io/" link_target="_blank" caption="Sam Huber; Co-Founder, Kout" width="2/3" el_position="first"] [fullwidth_text alt_background="none" width="1/3" el_position="last"]

Kout enables e-commerce websites to sell more products by incentivising customers through games integrated at point of sale, specifically focussing on retargeting and cart abandonment..

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Advifi is the first programmatic WiFi ad network.

[/fullwidth_text] [spb_single_image image="14709" image_size="full" frame="noframe" intro_animation="none" full_width="no" lightbox="no" image_link="https://www.advifi.com/" link_target="_blank" caption="Dilly Etimova; Co-Founder, Advifi" width="2/3" el_position="last"] [spb_single_image image="14712" image_size="full" frame="noframe" intro_animation="none" full_width="no" lightbox="no" image_link="http://www.releaseplatform.com/" link_target="_blank" caption="Ultan Miller; Co-Founder, Release" width="2/3" el_position="first"] [fullwidth_text alt_background="none" width="1/3" el_position="last"]

Release is a plug and play referral marketing solution that turns your customers into brand advocates.

[/fullwidth_text] [spb_single_image image="14715" image_size="full" frame="noframe" intro_animation="none" full_width="no" lightbox="no" link_target="_self" caption="The Class of 2016 Demo Day Winner is Goopi!" width="2/3" el_position="first"] [fullwidth_text alt_background="none" width="1/3" el_position="last"]

Dan and Rose Lewis, Co-Founder of Collider celebrate the Goopi win, taking home the prize from Collider's Demo Day! The audience voted during each startup's presentation regarding how they imagine using the startup's technology within the brand or agency they work for. Ranging from not understanding the product to needing to use it right away, the Collider team weighted and added up the answers, with Goopi coming out on top. Congratulations!

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The MadTech Digest #1

Highlighting news in European MadTech for this week

At Collider, we like to try things. So we’re going to compile the MadTech Digest, a weekly digest of things our community is sharing, leaders new thinking, and business new in European MadTech. Got something interesting you think we should be sharing? Send it over to alexandra [at] collider.io.

UK based AdTech company Admedo has scored a fresh $6M funding round this week – that’s the second AdTech company based in Europe to receive funding according to The Drum. Is the 2015 slump destined to lead in 2016? It seems unlikely.

As AdTech public company stock dropped on average 37% in 2015, this shouldn’t be used to represent the entire ecosystem, The Wall Blog points out. M&A activity with large corporates, and a convergence of AdTech and MarTech will bring about a new life to the industry.

Econsultancy also noted the increasingly strong relationship between martech and adtech.  They also recommend keeping an eye on the data, native content and mobile spaces. Oh, and publishers are finally talking about ad blocking in a constructive way.

Speaking of ad blocking, Google pulled Adblock Fast, the official Samsung API for ad blocking, from the app store earlier this week according to The Next Web. With such abruptness, we hope it’s in the interest of UX.

But are we heading into a content bubble? The CRO of Forbes, Mark Howard, thinks sponsored content might be one of the side effects of ad blocking for publishers.

We Are Social’s Simon Kemp released a massive report on world-wide digital, social and mobile usage. He then proceeded to challenge the idea that young people are leaving Facebook. Some light(ish) reading for your Friday commute.

Collider portfolio company seenit were named the winner of the BT Infinity Lab competition, reinforcing the importance of user-generated video content for the coming year.

On the VC Side? Fred Wilson argues capital is going urban once again, based on 2012 data compiled by the Creative Class’ frontrunner Richard Florida.

Send us your feedback, and stay tuned for more to come next week!

The Class of 2016 Training Partners are Here

With months of pre-planning, the Class of 2016 is ready to join the Collider team and begin their journey in London. The founders began their four month intensive Academy in December to culminate in a March Demo Day. From workshops, to speed dates with key decision makers within brands and agencies, to hours of one on one coaching, the founders will have met 100+ individuals in the marketing and advertising space, and spent 50+ hours in sessions. The Academy is designed to enhance these early-stage founders with the knowledge they need to build out scalable businesses in 2016. Highly tailored to the demands of creating a business brands and agencies can work with, the programme is tailored to fit the needs of founders ready to scale.

In the first month of intensive academy, we work with three fantastic training partners. Source provide a lean foundation for the startups to think about building scalable products, True & North for sales fundamentals when working with big brands and agencies, and Insight Coaching provide the interpersonal skills necessary to inspire confidence when trying to close a deal. These dedicated individuals provide their time and energy to help the startups better achieve their goals in a shorter amount of time.

David Clayton says;

"Working with Collider is a natural fit for True & North. Collider are the experts at identifying media and advertising startups relevant to brands, agencies and media owners. True & North support start-ups, brands, agencies and media owners in demonstrating business value to their respective clients. Through 2016 I'm most excited about empowering Collider's startups with the mind-set and approaches to agree sustainable business relationships with great clients."

Tambo Silavwe of Insight Coaching London says;

"Working with Collider is always great. Being part of the process they take their cohort through is always exciting, not everyone can do it how they do."

The Class of 2016 MadTech Applications

As Collider has become a stead-fast part of the London innovation industry, we've seen incredible growth in the numbers and quality of applications year on year. And this year topped them all to date. With 262 from 43 different countries for the next best of MadTech, it's fantastically rewarding to be at the epicentre of the MadTech revolution.

From these 262, 25 were shortlisted to prepare and present to the Collider Class of 2016 Investors - the people who would be making the decisions on who would be joining the programme. From there, we have chosen the lucky few to come to London for a four-month intensive programme, access to senior brand and agency executives and everything the London ecosystem has to offer.

We've highlighted some of the key takeaways from the applications in an interactive infographic below (roll your mouse over any of the graphs for numbers and additional info). Here you'll find our own MadTech categories, location of the companies who applied, and a few trends pulled from the data;

- We are seeing a turn away from content generation startups, as they slide into the third most popular category, to startups focussing on personalisation, advocacy and making content social (clickable, shareable etc).

- Marketplaces and the sharing economy still dominate in Europe with the largest number of application coming from there

- Israel & Western Europe had the most iBeacon applicants

Class of 2016 Insights Create your own infographics

What Investors look for in a Seed Stage Startup

With only two weeks to go to the Final Selection Day of the Class of 2016, the Collider coaches and mentors began helping the top 20 prepare for an intense room filled with the investors and partners for the Class of 2016 programme. This can be an intimidating experience for any early-stage founder - walking into a room filled with strangers who will be making a huge decision on their futures. So Collider invited the founders to attend a workshop designed to prepare them for the presentations and questions, and provide some initial feedback. It was three hours of introductions, pitching, coaching, and learning to think like investors. The startups were hands-on with the 'Investment game' - a setup where each person invested £100K of pretend cash into each other's businesses. Practical and interactive, the founders walked away with food for thought to prepare for coming weeks.

Every selection day is slightly different, and depending on the investment thesis of the accelerator, the management teams will be looking for different things in startups. We've summarised the core content every seed stage startup needs to cover in their presentation to our investors;

Size of the market:

How big is the market you’re going to be tackling? Investors here are looking for big , but also reasonable numbers. For example, if you’re going to state that the mobile market in North America is $XBn, that’s probably not the size of your market. Investors here are looking for you total addressable market (TAM). Take a look at the differences between TAM, SAM and SOM to understand what you should be using.

Scale:

This is all about how big the problem is. Tied to the size of the market, it’s all about how quickly you can tackle what chunk of your target market. ‘Scale-ups’ as a term for companies getting out of startup phase has been floating around for a year now, identifying any startup entering a high growth phase. Going from a startup to a ‘scale-up’ means a restructuring of the company to keep up with the demand. Here’s a great article from First Round Capital with some advice and case studies on just this.

Traction:

Founders, don’t forget, we don’t want 'yes' to always be the answer. We need the answer to be truthful. If you’re in beta, tell us how about your acquisition strategy for clients and customers. How are you measuring your traction? This can be more telling than the numbers you provide, as your understanding of the market will be identified by what you measure.

Team:

This is the MOST important, and is the thesis to your entire presentation. The question is, and at early stage funding will almost always be, Why are you the team to nail this?

Everything else should be supporting information to answer this burning question.

We also want to know about your background. Where did you come from? What is your relationship to the industry you are trying to disrupt? What standing relationships do you have in the industry? How love have you worked together as a team?

Tech (IP):

We want to know if you’ve built it in-house, who is responsible for it on your team, and what stage of development it is at. The role of CTO changes drastically over time, going from being the coder at the front lines to manager of people and product. We want to know you're thinking about these things already.

Who will you be hiring to build out your tech team and why? How will you be managing the tech team in relation to the rest of your company?