Meet The Class of 2017: From The Crowd at Demo Day

With the very best in MadTech all under one roof, there were some incredible comments on social media throughout the day. Here's our round up of our Class of 2017 milestone Demo Day.

1. Sarah Wood being totally awesome.

Sarah Wood Collider Demo day


2. Jeremy Basset getting arty.

Jeremy Basset Collider Demo day


3. In response to Frenzi's pitch stating "banners are dead":

Rod Banner Collider Demo Day

4. Startacus loving Good-Loop, our Class of 2017 Demo Day winner.

Startacus Collider Demo Day

5. The Collider alumni being the lovely, supportive lot they are.

Seenit Collider Demo Day 2017


The Collider Class of 2017

Our Class of 2017 have been on one hell of a journey the past 16 weeks. They've met over 10 curious, ambitious brands helping them to validate their proposition, mingled with endless investors and presented some pretty incredible decks. So without further a do, please meet our 2017 startups.


Vensy logo Collider startup

Vensy is a platform that provides a simple way for brands to discover the best athletes to sponsor, powering their marketing campaigns, whilst also helping athletes build and monetise their marketability.


Frenzi Media is the fastest and easiest platform for brands to build and publish engaging interactive ad campaigns across different online and mobile publishers.

Frenzi Logo Collider


Rate8 is a mobile and web-based platform for consumers to get instant feedback on fashion and lifestyle items, from friends or via the Crowd. For brands, Rate8 represents a commercially viable source of item-based and user-based preference data.

Rate8 Collider


Péarlaí provides shopping centre managers with an easy to use platform which enables them to delight their shoppers, impress their tenants and provide detailed data to their landlords – all accessible to them at the click of button.

Péarlaí logo Collider


Good-Loop unites brands, publishers and people in the shared endeavour of converting advertising money into charitable donations.

Good Loop logo Collider


Tweepforce – the social media commerce platform, turning private messages into transactions.

Tweepforce logo Collider


AdLaunch enables simple, fast video creation and editing directly in your browser, so anyone can create good looking video content, not just professionals. The platform will soon include unique AI technology to enable even faster video creation based on image recognition and user data.

Adlaunch logo Collider


Greengame wants to make sustainable living the norm. Our tech automatically tracks people’s activities that impact the environment - and enables cities and brands to engage and reward them for living sustainably.

Greengame Collider logo

Apply For Our Booster Programme 2017

Collider Booster Programme Accelerator We're back with our next Booster Programme, which means we're on the look out for the very best MadTech startups – but what is it we're looking for, and what exactly do we offer?


You'll have a top notch team, confirmed your product market fit and have a clear roadmap to success. Now you need that extra boost and on the hunt for the shortcut to success – it's contacts, exposure, mentoring, coaching and access to your industry: MadTech.


It's all about supercharging our startups – our booster programme will accelerate your sales, exposure and network. Join us and interact with our family of startups, brands, investors and mentors, fine tune your sales and pipeline management and ultimately get your shortcut to the market.


You’ll interact with Collider’s trusted major brand and agency partner network through targeted, curated sessions, giving you a massive time-saving short cut to market.

You’ll get the chance to interact with the Collider family - over 30 startups, 70 investors and even more brands and mentors.

You’ll participate in interactive and impactful sessions to boost your business, all fine tuned to make sure your sales, pipeline management, investment and scaling are a systematic part of what you do.


You’ll get the chance to interact with the Collider family - over 30 startups, 70 investors and even more brands and mentors; be a key player in our Collider Community.


Targeted access to the Collider networks; consistent and curated meetings designed for maximum impact; weekly workshops with the cream of the industry; investment readiness; expert coaching from our co-founder.


You’ll participate in interactive and impactful sessions to boost your business, all fine tuned to make sure your sales, pipeline management, investment and scaling are a systematic part of what you do.

Applications are Open for the Class of 2017

Class of 2017 Applications LONDON | 16/06/2016

Collider, London’s leading marketing and adtech (or MadTech) accelerator has opened for entries to its fifth accelerator programme.

The programme offers startups up to £80K in equity funding for up to a one-year mentorship driven programme. Collider also partners with global brands and agencies who are looking to work directly with startups. Up to 10 startups will receive £30K equity investment for a four-month Collision Phase programme with 130+ hours of support.

  • The programme focuses on providing the necessary customer feedback early-stage startups need to scale
  • Expert mentorship from veteran entrepreneurs and senior brands and agency executives occurs weekly throughout the first four months
  • Post-Collision Phase, up to five startups will receive £50K equity investment, and a further 8 months’ support from Collider, the Growth Phase
  • By the end of one year, startups should have enough market traction to raise a late seed or Series A investment round
  • Investment comes from smart Angel Investors with a unique offering they bring to startups from the marketing and advertising world, who also participate in the programme as mentors

The four-month programme is designed to provide enough customer feedback for startups to have trials in the pipeline by Demo Day. In 2016, over 200 brand and agency individuals attended the Demo Day, a commercial launch for the Class of 2016 startup cohort.

Current Corporate partners of Collider include Asda, DigitasLBi, dunnhumby, Exterion Media, Haymarket, Ogilvy & Mather Group UK, Puma, Reevoo, The National Lottery and Unilever. Collider has invested in 34 startups in the MadTech industry over the past four years.

Rose Lewis, Co-Founder of Collider says: “Industry leaders are approaching us because of the structured programme and framework we provide, and startups come to us because of the tailored mentorship and connections in our network. Brands and agencies have understood they need to work with startups to stay ahead of their competition. We provide the framework and guidance for them to do this with measured returns.”

Jubair Jalil, Co-Founder SyncSpot, Collider Class of 2015 says; "Collider puts the SMART in smart money! The contacts, exposure and mentorship are priceless."

Startups can apply on f6s at the following link: Applications for the Class of 2017 close 16th October, 2016. The Programme begins early December, 2016.

MadTech Visual

Financial Times powers marketing innovation through partnership with startup accelerator Collider

FT corporate logo
28 June 2016 | London

Today the Financial Times begins a year-long partnership with London-based Collider, a tech business accelerator focusing on innovation in marketing and advertising.

Over the course of the year, the FT will work with Collider on a structured programme for its product, technology and commercial teams, aimed at stimulating new ideas and answering questions around how to best serve clients and readers in the future. The programme will include:

● Innovation workshops providing practical skills for staff to work effectively with startups ● ‘Deep Dives’ focused on generating creative solutions to problems using new technologies ● Opportunities to connect directly with startups focused on business and talent development

Jon Slade, chief commercial officer at the Financial Times, said; “We're thrilled to be announcing our partnership with Collider. The disruption of the publishing world, and in particular within advertising and marketing, creates wonderful opportunities for experimentation, and the startup environment can inspire much of the future fuel for our growth engines. Collider are experts at filtering and nurturing innovation in this space, and we're really excited about working with the team. All businesses need to ensure that they have a consistent injection of energy, and the FT's partnership with Collider further underlines the FT's credentials and intentions around digital innovation.”

Andy Tait, co-founder of Collider says: “Collaborating with publishers is always a pleasure at Collider, and working with the FT is something very special for us. Disruption to traditional publisher models present great opportunities and we’re delighted that the FT has a strong desire to understand the value of working with innovative startups from across the globe”.

Collider currently works with leading industry publishers, including Haymarket in London. The team have a long history of working with publishers, from co-founder Rose Lewis’ experiences as head of sales in the UK at Ziff-Davis, to partner Frank Kelcz, who has launched 27 magazines in eight languages, on three continents.

Collider has invested in 34 startups in the marketing and advertising technology (MadTech) space over the past four years. The FT joins Collider’s current corporate partners including Asda, DigitasLBi, dunnhumby, Exterion Media, Haymarket, Ogilvy & Mather Group UK, Puma, Reevoo, The National Lottery and Unilever.

The partnership follows the FT’s recent investment in Alpha Grid, a company specialising in the development and production of quality branded content.



For more information, please contact:

Financial Times

Megan Dold megan.dold[at] T: +44 (0) 20 7775 6587 M: +44 (0) 7429 394 221


Alexandra Connerty alexandra[at] T: +44 (0) 20 7099 2160 M: +44 (0) 7541 214246

About the Financial Times:

The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the FT has a combined paid print and digital circulation of 793,000. Mobile is an increasingly important channel for the FT, driving half of total traffic.

About Collider:

Collider is an accelerator dedicated to marketing and advertising startups, who help brands and agencies identify, understand, engage with and sell to their consumers. Collider invests capital in these startups, coaches them through a highly structured programme and connects them to potential corporate customers and investors. Collider also partner with brilliant brands and agencies to help them work closely with game-changing tech and introduce their teams to new ways of working.