The Mad World of MadTech: December Roundup

1. Seenit takes the win at TechDisrupt London

Our very own Seenit won the coveted Disrupt Cup at the 2016 Startup Battlefield at TechDisrupt London, and we couldn't be more proud! After two days of tough competition against 13 other startups, our class of '14 alumni smashed it and won the £40,000 prize.

Read more here.

2. Pixoneye gets the BBC talking

Turns out Prince Charles and Ozzy Osbourne are much more alike than we previously thought, which wouldn't be all that helpful for online advertisers trying to target the right audience. And yes, that's where Pixoneye comes in.

Read more here.

3. Locomizer's biological intelligence pushed new boundaries

Launched at Unbound, the team at Locomizer are now able to decipher irrational consumer behaviour using biological intelligence, so brands and agencies can reach out to relevant audiences.

Read more here.

Apply For Our Booster Programme 2017

We're back with our next Booster Programme, which means we're on the look out for the very best MadTech startups – but what is it we're looking for, and what exactly do we offer?

ABOUT YOU

You'll have a top notch team, confirmed your product market fit and have a clear roadmap to success. Now you need that extra boost and on the hunt for the shortcut to success – it's contacts, exposure, mentoring, coaching and access to your industry: MadTech.

ABOUT US

It's all about supercharging our startups – our booster programme will accelerate your sales, exposure and network. Join us and interact with our family of startups, brands, investors and mentors, fine tune your sales and pipeline management and ultimately get your shortcut to the market.

GET CONNECTED

You’ll interact with Collider’s trusted major brand and agency partner network through targeted, curated sessions, giving you a massive time-saving short cut to market.

You’ll get the chance to interact with the Collider family - over 30 startups, 70 investors and even more brands and mentors.

You’ll participate in interactive and impactful sessions to boost your business, all fine tuned to make sure your sales, pipeline management, investment and scaling are a systematic part of what you do.

BE SUPPORTED

You’ll get the chance to interact with the Collider family - over 30 startups, 70 investors and even more brands and mentors; be a key player in our Collider Community.

WHAT YOU’LL GET

Targeted access to the Collider networks; consistent and curated meetings designed for maximum impact; weekly workshops with the cream of the industry; investment readiness; expert coaching from our co-founder.

BE A MASTER

You’ll participate in interactive and impactful sessions to boost your business, all fine tuned to make sure your sales, pipeline management, investment and scaling are a systematic part of what you do.

Selection Day: The Next MadTech Startups?

Selection Day has now been and gone – it was huge success, with lots of investors and brand partners in the room to help us make the decision. We have now picked our final startups and will announce this once final due diligence has completed.

Thank you once again to all those who invested in our Class of 2017 cohort – we’re super excited by the final group and where they’ll head from here onwards.

So from here on... watch this space. We've got a bunch of new startups we can't wait for you to meet!

It's official! Collider set to launch in Amsterdam

We officially announced our big news today – Collider will be launching in Amsterdam next year! Below is our official press release. Please feel free to share to all, and if you'd like to get involved with our next step, we'd love to hear from you.

---

For Immediate Release

Collider to launch new madtech accelerator in Amsterdam

Amsterdam’s startup scene continues to draw interest from overseas, as London’s leading marketing and advertising tech accelerator announce their plan to launch in the city.

Now onto their fifth cohort, Collider invests in early stage, madtech startups to help them become sustainable, rapidly growing businesses through investment, a highly structured programme and access to a wide, relevant network.

The accelerator focuses on the sweet spot between startups and brands and the commercial benefits they bring to one another.

Amsterdam will be the company’s first office outside of the UK.

Rose Lewis, Co-Founder and CEO of Collider said: “Amsterdam has a huge marketing and ad presence – the third largest in Europe – and many big brands have their global or European HQs there.

“The startup ecosystem is growing thanks to some great initiatives in the city, so it makes perfect sense for it to become Collider’s second city.”

The accelerator saw their first exit in 2016 with Class of 2013 cohort member, Avocarrot, selling to Glispa for $20 million.

The way the business works with corporates sees startups scale up with significant speed, reaching product market fit and ultimately secure deals. Collider UK partnerships include Unilever, Ogilvy, Haymarket and The Financial Times.

Ellen Bark-Lindhout, who's heading up the Amsterdam branch said: “Collider UK has a proven track record of accelerating marketing and ad tech startups and I am convinced there is lots of potential to do the same beyond London.

“One, because this year again we received a record number of startup applications from all over Europe, and two, because there are many great brands around Amsterdam that want to be close to the latest digital tech to innovate in marketing and e-commerce.”

Earlier this year, Collider hosted a popup in Amsterdam, connecting companies such as Heineken, Philips, NN Group and Ahold with a group of Collider startups.

Ellen said: “The positive reactions from both corporates and startups strengthened our plan to launch a programme in Amsterdam next year.”

Amsterdam’s Deputy Major, Kajsa Ollongren said: “I am pleased to welcome Collider and feel confident that their office in Amsterdam will be an excellent addition to the London office.

"Not only is Amsterdam Europe’s most connected tech city, it is also home to a vibrant creative industry. Collider's presence will lead to even more innovation in our marketing and advertising sector and attract entrepreneurial digital talent."

For more information Tazz Gault tazz@collider.io 07828672000

Applications Have Closed: Now What?

It’s happened. Yes, the time has come – our applications have now closed. And honestly, we’ve been seriously impressed.

The quality this year has been second to none, and whilst that’s made things harder for us, it’s a pretty awesome problem to have.

It’s been a record year for us with well over 300 applications, even surpassing Ed’s ambition target by TWO – and so now we’re in the process of whittling it down to our top applications, with only 2% getting through.

We recently did a little digging into the numbers, countries and themes of applications this year and it seems the snippet that created the biggest buzz was that Brexit has made no impact on quality, numbers or location whatsoever.

But for those wondering what happens next, here's a quick rundown:

1. Startups will hear back from us with a yes or a no.

2. For those who get through will move onto screening.

These sessions are with Collider cofounders, Rose and Andy.

3. If they make it through that (WAHOO!) then it's time for Pitch Camp.

That's where we help startups clean up their deck before meeting investors.

4. In the meantime, our investors will receive some reading material on our top 20 startups.

5. Then it's Selection Day!

– or more commonly known in the Collider office as 'The Big one'. Each investor will have a vote and will be asked to nominate their top choices.

Want more information on the selection process? We’ve got that for you right here.