Miappi brings music's social presence to life with Sony Music

Collider12 alumnus Miappi have had some big news this week - they've just begun working with Sony Music! After using the British start-up on sites for Neon Jungle, UnionJ and The Kinks, Sony Music is now using Miappi to power websites for artists as diverse as 70’s rock legends Judas Priest, British crooner Olly Murs and Irish rock band Kodaline. On all of these websites Miappi is used to collect fan generated content via hashtag campaigns on Twitter, Instagram, Facebook, YouTube and Vine. 
Andrew Foyle, co-founder of Miappi said "It’s fantastic to see Sony Music using Miappi on repeat. There are more big name artists in the pipeline. Watch this space."

Miappi, lets brands collect and display all of their social media content in one place. The resulting ‘social media magazine’ is something fans can use to get the very best of social content...all without logging in and out of different social media networks! For mroe information you can review their press release.

They have previously worked with Bauer Media on Grazia magazine, a fashion, beauty, and lifestyle magazine, as well as with Diageo and BeReal on engaging the customer online by bring all media to one place. The team, led by Andrew, Lee and Toby, have also raised £500K in funding to date. We love working with our current and past startups, and are also working with Miappi to bring the Collider social content to life in our other social channels - you can check them out on all of our blog posts on the Collider website!

Andrew has also been making waves in the MadTech press. You can read up on an interview published in BrandRepublic where he talks about the where social media will be going in the next three years, some of the best MadTech innovations to date and some of his biggest influences thus far.