Rory Sutherland

A Few More Gems from Rory

Untitled #126

After our group session with Rory earlier in the week, our heads were reeling with book recommendations, poignant questions, and telling quotations. Here are a few of my favourites.

1. Queuing for a nightclub is a good thing, queuing at the airport check-in is a terrible thing.

2. Pay the price of imperfection for the sake of clarity.

3. Our behaviour is not the product of our attitudes; our attitudes are a product of our behaviour.

4. Bright-line rules have their place in society, especially concerning tax evasion. 

5. All human choice is path dependent. _MG_4158small

6. Everyone should read Nate Silver's book 'The Signal and the Noise: Why So Many Predictions Fail-But Some Don't'.

7. TripAdvisor is an example of a reputational feedback loop, where the consumer can only benefit as service gets better.

8. As the banking system has proven, you can't trust people who can't get hurt. We need a means of retaliation to develop any sort of trust.

9. Changing one little thing can have a hugely disproportionately effect, such as the $300 million button from a  large e-tailer.

10. The SCARF model, as shown below,  is a summary of important discoveries from neuroscience about the way people interact socially. The internet has the potential to tell us a great deal more about human behaviour.

Untitled #125


Colliding with Rory Sutherland

Yesterday Rory Sutherland paid our startups a visit to share his wisdom, experience, and humorous (yet informative) stories. We decided to turn what would have been a private session into a very public, and live, Google Hangout. Rory spoke about a wide range of topics, including a $300 million online button and why airports compel us to buy Toblerones. You can watch the whole 2 hour session here, and as this was such a successful experiment, we will definitely be hosting more Hangouts (with even better recording equipment). 

Rory 2 small

Check back tomorrow for some of Rory's key topics, book recommendations, and tips for startups.

Collide With Rory

c12Tomorrow, Collider12 and the startups are having a group session with Rory Sutherland at Ingenious Media.

What makes this session a little different is that you'll be able to join in too, as we're hosting a Google Hangout. From 11am on May 1st, you'll be able to put your questions to @Rory with the hashtag #CollideWithRory, or by joining the hangout at 11.30am. It will be broadcasted on Google+ and YouTube. This is a pretty special opportunity, so get thinking and get asking.