London ecosystem

Unruly Hosted Our Fifth Demo Day, And It Was Awesome

Our startups smashed it and we couldn't be more proud, as our fifth annual Demo Day has now sailed, with some incredible brands, impressive investors and of course, some madness sprinkled in for good luck.

With video ad tech company Unruly hosting our milestone fifth cohort Demo Day, we showcased our newest startups alongside some of the very best scaleups to have graduated the programme, including Miappi, Seenit, CampaignAmp, Pixoneye and LivingLens. Brands such as Unilever, dunnhumby, Microsoft, Yahoo and Ogilvy also joined.

The event was also the kick-off for our deepening relationship with Unruly, which aims to give back to the ecosystem.

Unruly CEO and co-founder Sarah Wood, who has mentored some of Collider’s most successful companies for a number of years, said: “Events like Collider’s Demo Day are the perfect way to connect London’s brightest founders with the people that can help bring their ideas to life.

“For Unruly, it was an unbeatable opportunity to give back to the MadTech ecosystem and encourage the next generation of businesses that will transform our industry - and on a personal level, being surrounded by start-ups in their discovery phase is always inspiring!

"With organisations like Collider, I'm confident we'll see the next unicorn come from London."

Good-Loop, one of our 2017 startups and an app which incentivises users to watch ads by donating to a charity of their choice once they reach a particular point in the video, won our 2017 Demo Day award - voted for by the crowd throughout the day.

The other incredible 2017 MadTech startups that pitched were:


Vensy is a sports marketing platform that provides a simple way for brands to discover the best athletes to sponsor, while also helping athletes build and monetise their marketability.


Frenzi is a fast and easy platform that allows brands to build and publish engaging and interactive display ad campaigns across different online and mobile publishers.


Rate8 is a mobile and web-based platform for consumers that give instant feedback on fashion and lifestyle items within e-commerce sites, from friends or via the Crowd.


Tweepforce turns private messages into commerce opportunities by allowing users to directly buy from brands within DM conversations on Twitter.


Péarlaí is a technology platform that allows shopping centres to map shopper’s journies and interactions with vendors in order to customise their experience.


Adlaunch enables simple, fast video creation and editing directly in a browser, enabling anyone to create good-looking video content. The platform has plans to include unique AI technology to enable even faster video creation based on image recognition and user data.


Greengame wants to make sustainable living the norm with technology that automatically tracks activities that impact the environment – enabling cities and brands to engage and reward people for living sustainably.