Collider Demo Day

The Mad World of MadTech: March Roundup

March was such a crazy month. So crazy, that we're posting this half way through April – we know, we know, oops. But needless to say, the amount that went on for our startups, both our recent grads (wahoo class of 2017!) and alumni was pretty impressive. So, without further ado...

1. Huge bunch of our Startups spotted in KPMG MadTech Shift 100

Shift 100 MadTech logo

MadTech is not only making our daily life more comfortable but also taking the lead in the current digital world. This is why KPMG has created ‘The Shift 100’ highlighting those entrepreneurs responsible for this new era we’re living in, with consumers being able to get far more quick, efficient and flexible services than ever before.

And whilst all of this industry development is incredibly exciting, party poppers and streamers went off in the office this March as a huge list of our alumni were selected as part of the MadTech Shift.

Big congrats to all of you! Read more here. 

2. We made it! Collider's Big Day was quite a success

Collider Demo Day

The end of the month saw our annual Demo Day, which took place at the incredible Unruly offices.

Needless to say, it was PACKED, and with its unique commercial focus, we saw many brands from the likes of Microsoft, Yahoo and Ogilvy, impressive investors and awesome startups.

With our new-stye Demo Day, not only our fifth cohort startups pitched but some of our impressive alumni, ending with Good-Loop being crowned the winner of the popular vote.

You can read more about it here.

3. Pixoneye spotted on the ‘50 most disruptive UK companies in 2017’ list

Future 50 2017 Pixoneye

As we know, the UK is standing out because of its innovative and entrepreneurial mindset in all industries, and tech is taking the lead, with the Pixoneye team clearly playing an important role.

‘Future 50’ ranking by Real Business has awarded a deserved position to our class of ’15 alumni this year. Great work guys!

Read more here.

4. Cooala landed in the Top 100 Europe award 2017


March saw yet another win for one of our alumni, Cooala, who found themselves listed in the Red Herring Top 100 Europe Award.

A huge congratulations to our class of ’14 team for this brilliant achievement. Read more here.

Unruly Hosted Our Fifth Demo Day, And It Was Awesome

Our startups smashed it and we couldn't be more proud, as our fifth annual Demo Day has now sailed, with some incredible brands, impressive investors and of course, some madness sprinkled in for good luck.

With video ad tech company Unruly hosting our milestone fifth cohort Demo Day, we showcased our newest startups alongside some of the very best scaleups to have graduated the programme, including Miappi, Seenit, CampaignAmp, Pixoneye and LivingLens. Brands such as Unilever, dunnhumby, Microsoft, Yahoo and Ogilvy also joined.

The event was also the kick-off for our deepening relationship with Unruly, which aims to give back to the ecosystem.

Unruly CEO and co-founder Sarah Wood, who has mentored some of Collider’s most successful companies for a number of years, said: “Events like Collider’s Demo Day are the perfect way to connect London’s brightest founders with the people that can help bring their ideas to life.

“For Unruly, it was an unbeatable opportunity to give back to the MadTech ecosystem and encourage the next generation of businesses that will transform our industry - and on a personal level, being surrounded by start-ups in their discovery phase is always inspiring!

"With organisations like Collider, I'm confident we'll see the next unicorn come from London."

Good-Loop, one of our 2017 startups and an app which incentivises users to watch ads by donating to a charity of their choice once they reach a particular point in the video, won our 2017 Demo Day award - voted for by the crowd throughout the day.

The other incredible 2017 MadTech startups that pitched were:


Vensy is a sports marketing platform that provides a simple way for brands to discover the best athletes to sponsor, while also helping athletes build and monetise their marketability.


Frenzi is a fast and easy platform that allows brands to build and publish engaging and interactive display ad campaigns across different online and mobile publishers.


Rate8 is a mobile and web-based platform for consumers that give instant feedback on fashion and lifestyle items within e-commerce sites, from friends or via the Crowd.


Tweepforce turns private messages into commerce opportunities by allowing users to directly buy from brands within DM conversations on Twitter.


Péarlaí is a technology platform that allows shopping centres to map shopper’s journies and interactions with vendors in order to customise their experience.


Adlaunch enables simple, fast video creation and editing directly in a browser, enabling anyone to create good-looking video content. The platform has plans to include unique AI technology to enable even faster video creation based on image recognition and user data.


Greengame wants to make sustainable living the norm with technology that automatically tracks activities that impact the environment – enabling cities and brands to engage and reward people for living sustainably.