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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus posuere mattis ligula id consectetur. Nullam pellentesque blandit dolor, eleifend rhoncus magna rutrum sed. Suspendisse potenti. Aenean sit amet tincidunt elit. Etiam pellentesque, dui eu tincidunt egestas, metus felis accumsan urna, quis sodales risus risus id urna. Integer sit amet orci tellus, et cursus nibh. Ut hendrerit fermentum est, sed dignissim urna aliquet ut. Etiam elementum tortor sed nisl laoreet ut pellentesque urna pharetra. Cras consectetur auctor nisi. Nulla ultrices, mi ut placerat rhoncus, dui lacus scelerisque tortor, nec euismod orci dolor quis arcu. In nunc eros, euismod id vulputate id, placerat id dui. Curabitur sed nulla ornare nisl fermentum semper. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec ut elit id urna dictum fermentum. Proin lobortis arcu a purus molestie vel facilisis massa tristique. Etiam mattis, purus ac mattis ultricies, sapien urna luctus sem, eu pretium risus nisi at dui. Pellentesque congue eros tellus. Phasellus a tincidunt orci. Donec mattis mi eu elit ultrices porta. Duis purus libero, euismod eu tempor sit amet, pulvinar id purus. Quisque interdum, massa eu pulvinar eleifend, sem urna posuere elit, sit amet consequat lectus eros quis sapien. Sed et eros vel sem viverra elementum a rutrum odio. Duis eros lectus, iaculis et semper at, condimentum nec nulla. Nulla at arcu commodo mauris vulputate cursus. Morbi sed nunc sapien. Duis venenatis massa non lacus placerat nec sollicitudin nisi dignissim. Aliquam at velit eu est pulvinar semper a sit amet magna. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean pellentesque ornare metus nec scelerisque. Proin convallis vehicula arcu id scelerisque. Aenean at velit at purus gravida auctor. Nulla non neque odio. Nam pulvinar dui quis leo suscipit elementum. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla velit metus, ornare vitae malesuada in, fermentum ac turpis. Vestibulum convallis pulvinar tellus eget ultricies. Sed sollicitudin, sem vitae elementum euismod, velit arcu mattis diam, in scelerisque purus lorem eget elit. Sed vitae nunc in metus semper hendrerit. Curabitur metus felis, interdum quis sodales at, aliquam eu eros. Proin ac lacus urna, vel pulvinar ante. Integer posuere, sapien ut iaculis molestie, justo quam ultrices orci, eu laoreet nisl libero vel elit.

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The Product

Collider12: Where creative tech 'B2Brand' startups, corporates brands and investors ‘collide’ together in productive collaboration to accelerate mutual learning, earning and growth.

Why?

• Corporates, Brands, VCs and Angel Investors seek “hot” “startups” to invest in
• In comparison to start-ups, Corporates see organic growth as slow and predictable but real talent is harder to retain in slow-growth environments
• Corporates invest for financial return, strategic insight, access to global innovation, an alternative to organic growth, to stem the flow of talent to start-ups and to groom acquirees
• In 2012, the UK Government supports this investment activity
• Managing the investment process yields many companies who are interested in receiving funding but few who will progress
• This “Accelerator” is a “programme” which manages this ratio by seeking the best investee companies
• Accelerators are different to funds, to corporate venture funds and corporate venture programmes in the way they package the process and standardise the offer
• To become the accelerator style ‘brand’ for creative digital B2Brand technology
• Deliver standout, high growth businesses through consistent, high quality support plus seed funding thereby growing the creative economy whilst gaining a financial return

For what kind of start-up?

• Companies working with Creativity and Technology
• Offer a B2Brand or consumer facing brand benefit
• With an innovation that can be taken up at scale to improve the brands' offering
• 2-5 founders with technical backgrounds

Collider12's basic elements:

• Mentors: support from a small number of dedicated entrepreneurs and partners who have made money in this sector
• Events: networking, brand demo days and investor days
• Time limit: intensive support is provided for a predefined period of time
• Networking: Meet customers, employees, investors and advisors
• Discipline: Founders are held to clear deliverables and deadlines by mentors
• Mediation: resolve partner issues

A Collider12 Company...

A company that, "helps their customers to grow revenue, retain clients, maintain online their reputation and manage operations more effectively" is a good goal. The companies goal should be to, "to help customers save time and make money".

If this is you and your customers are brands then apply.

A Wise VC Once Said...

“In a world where the costs to build a company and the technical barriers to enter a market are decreasing rapidly, marketing and brand strategy have become critical to building enterprise value" – Someone really important from the VC world (Rose couldn't remember who).

But Why Now?

Patou Nuytemans, EAME Chief Digital Officer at Ogilvy & Mather, who spoke at the Digital Shoreditch festival’s Brands Day said: “A prerequisite for a successful agency in the digital age is collaboration with the best technology, innovation, content, expert companies and talent in the industry - not just for the delivery of effective and creative solutions for our clients, but from the start, at the idea stage. That's why we partner with Ravensbourne, Ideas Foundation, MIPTV and now Digital Shoreditch. We couldn't be more excited to have such an incredible source of inspiration on our doorstep.”