The Product

Collider12: Where creative tech 'B2Brand' startups, corporates brands and investors ‘collide’ together in productive collaboration to accelerate mutual learning, earning and growth.


  • Corporates, Brands, VCs and Angel Investors seek “hot” “startups” to invest in
  • In comparison to start-ups, Corporates see organic growth as slow and predictable but real talent is harder to retain in slow-growth environments
  • Corporates invest for financial return, strategic insight, access to global innovation, an alternative to organic growth, to stem the flow of talent to start-ups and to groom acquirees
  • In 2012, the UK Government supports this investment activity
  • Managing the investment process yields many companies who are interested in receiving funding but few who will progress
  • This “Accelerator” is a “programme” which manages this ratio by seeking the best investee companies
  • Accelerators are different to funds, to corporate venture funds and corporate venture programmes in the way they package the process and standardise the offer
  • To become the accelerator style ‘brand’ for creative digital B2Brand technology
  • Deliver standout, high growth businesses through consistent, high quality support plus seed funding thereby growing the creative economy whilst gaining a financial return

For what kind of start-up?

  • Companies working with Creativity and Technology
  • Offer a B2Brand or consumer facing brand benefit
  • With an innovation that can be taken up at scale to improve the brands' offering
  • 2-5 founders with technical backgrounds

Collider12's basic elements:

  • Mentors: support from a small number of dedicated entrepreneurs and partners who have made money in this sector
  • Events: networking, brand demo days and investor days
  • Time limit: intensive support is provided for a predefined period of time
  • Networking: Meet customers, employees, investors and advisors
  • Discipline: Founders are held to clear deliverables and deadlines by mentors
  • Mediation: resolve partner issues