As a startup, being part of Collider doesn't just stop at the programme. It's what we like to call a life long relationship, where we don't just reappear in your inbox every once in a while informing you of 10% off [insert startup offer here].
But really, this is important. There's all too much investment and no guidance, or an abundance of sickly, textbook sales training that leaves startups stuck on a cycle of "they loved me!" moving onto "but why hasn't it converted?" out there. That's not good enough for us, and certainly not good enough for our incredible startups.
Making the relationship count between accelerator and startup
It has to count – to make a difference and to really nurture the relationship, and sometimes, that means seeking advice elsewhere.
So what better people to go to than some of the brightest names in MadTech, including Sarah Wood, Anu Shah, Zaid Al-Zaidy, Rod Banner, Marion Barnard, Richard Fearn and Frank Kelcz – the exact list that joined us as part of our Scaleup Mentor Network last Friday.
Not just another mentoring scheme
We believe the UK has a huge opportunity to build the next generation of companies in marketing and advertising that can make a global impact. Yes, that does mean the next unicorn.
And that's why we created the Scaleup Mentor Network, and also why it's different from everything else.
We invite only the very best names from the MadTech entrepreneurial world, VCs and agencies and the very best, most successful, rapidly growing Collider startups.
This time, we were joined by alumni Beem, LivingLens, Seenit, CampaignAmp and Pixoneye, and is also where we jotted down this incredible quote, comparing startup life to that of a child.
We also had the folks from Microsoft Bizspark join us, who brought along Ella Cockerell – expert in enterprise and with years of incredible sales experience. As we continue to develop our relationship with the Microsoft folk, our startups were left super pleased with having a new face in the room, and the added support Ella brought.