This week saw our competition at ad:tech come to a dramatic end where the final 8 startups pitched to a panel of impressive brands. It was a great two days where the startups also had stands which allowed them to chat to the thousands of visitors, and show off their tech creations. We're also pleased to announce that the judges selected Avocarrot, a Collider12 startup, as the winner! Yep, Avocarrot has now been officially named The Next Big Thing by Chris Sponiar (Principal at Unilever Ventures), Max Benitz (Principle at Ingenious Ventures), Conrad Poulson (Head of Startup Business at Orange France Telecom) and Anu Shah (Director of Ventures at BBH Global).
And finally Avocarot, who were ultimately chosen due to their excellent concept which holds a lot of promise in being able to customise ads towards the app-user. The team are impressive and well-placed to achieve what they have set out to do: revolutionise mobile advertising. In being crowned ad:tech's Next Big Thing, they have won the opportunity to pilot their technology with Unilever and pitch for investment from Ingenious Ventures and leading creative advertising agency BBH.