WhichSocial, the software which allows you to measure and improve ROI from social media marketing, have a wide range of customers. Their clients have a broad spectrum of social media activity, ranging from large brands with 75,000 Facebook followers, to small boutiques with a more select following.
One of their more exclusive customers, Me+Em, have been using WhichSocial to measure their competitions on Facebook.
Let's take a look at a recent competition they ran on Facebook called 'Share to Wear'. It encouraged users who have already liked the page to join in, creating a community, and by sharing the page allows potential clients to see the shop too. Using WhichSocial, Me+Em can also track how many clicks to the site this competition generated, which products were sold from these clicks, and which shared post generated the most interest.
Armed with this information, Me+Em have learnt enough to judge how, where, and when to run future competitions. They have data they need, but more importantly, they know exactly what to do with this data.
After they spoke at The Big Data Show, WhichSocial have been going from strength to strength, and are currently in conversation with even more brands. Keep checking the blog to see what they are up to!