Collider startup Customer Case
Collider startup Yoke, founded in 2018, is a leader in TikTok influencer performance marketing. Unlike traditional marketing agencies, Yoke’s primary focus is driving long-term results using historical data, tangible insights, and consistent testing. Using the power of social, they have helped hundreds of apps build their user base, drive installs and hit their CPA targets. Here is one of their many success stories of the past year.
Blossom is a plant guide app that shows people how to be better plant parents and wants to drive brand awareness of their app during peak plant months, showing off the latest premium features in their subscription package. Yoke offered to help them with this all whilst maintaining an element of performance with a CPI cap.
Yoke selected TikTok influencers based in the US to create engaging plant-related content using Lifestyle and PlantTok verticals. General Lifestyle TikTok influencers created practical and easy, daily use cases for the general public. However, more niche PlantTok TikTok influencers were also selected to create more in-depth content catering to their established plant-loving audience.
Yoke’s team of influencer, content, and TikTok experts were able to efficiently implement a Brand Awareness campaign that converted into actions. By understanding Blossom’s new app features and learning each month of the campaign, Yoke was able to develop a bespoke campaign strategy that drove millions of views for Blossom. Drove huge reach and secondarily installs at scale for Blossom by producing content tailored for 2 unique audiences (Lifestyle & PlantTok). The results were a 20.5% drop in CPI in just 2 months, which is a massive win.
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