How Pact enjoyed a 4x growth after partnering with Collider startup Green Story

Green Story partnered with Pact, to accurately quantify the environmental impact of their supply chain, leverage LCA data to communicate Pact’s favorable water savings through relatable metrics, as well as additionally adopting Green Story’s carbon neutral program.

About Pact
Pact believes that the planet, and the people on it, should always come first in fashion. They set themselves apart by focusing on three main pillars: Organic, Fairtrade, and Carbon Neutrality to drive their sustainable business. Pact is committed to using organically farmed cotton to avoid the introduction of toxic chemicals into the ecosystem and reduce water consumption. They also work with Fair Trade certified factories, which provide safe working conditions for employees and support local communities. 

The Challenge
Pact wanted to be able to understand from a data perspective what their impact really looked like and show their customers why sustainability matters. They were looking for a tool that simplified their product sustainability data into bite-sized, digestible information along the customer journey, helping consumers understand where they are making a difference. Besides knowing and communicating their impact, Pact wanted to take responsibility for their supply chain Greenhouse Gas (GHG) Emissions by measuring and offsetting their products’ carbon footprint at all stages of their life cycle.

The Solution
Green Story partnered with Pact to help them understand the environmental impact of their supply chain. Using the Know Your Impact solution, a robust Life Cycle Assessment (LCA) was performed by Green Story to accurately quantify the footprint of their products. Then, the LCA results were translated into easy-to-digest, accessible information and visualized in a customer-friendly format – impact metrics.

Since starting the partnership with Green Story in 2018, Pact’s business has grown four times its size in terms of revenue with no signs of letting up.

Thanks to this success, Pact extended the partnership with Green Story by using the Simplizero Ecommerce solution to offset the unavoidable carbon emissions of their products, through third-party verified carbon projects.

Pact has a robust wholesale business in addition to its online consumer channel. The brand has also utilized Green Story’s Simplizero B2B feature to offset the carbon emissions of its wholesale orders. This highlights Pact’s holistic commitment towards sustainability irrespective of the sales channel. 

In the year after implementing Simplizero, Pact is expecting its revenue growth to exceed 40%