advertising

Turff - a brilliant combination of FinTech & AdTech

In the second blogpost of our series about Collider’s newest cohort of startups, we introduce Turff, a company founded by three students of Technical University Delft. 

Confronted with the hassle of tracking and splitting shared beverages and other products in student houses, they developed a solution to track (“turf” in Dutch) consumptions and manage financials in an easy way. Tracking is done on a wall mounted tablet that also serves as a unique advertising medium for brands looking to micro target students. 

Introduced in Delft with an MVP in November 2019, the Turff tablet became an instant success and was rapidly rolled out in other student cities. The tablet is now installed in almost 1000 student houses in 15 cities, reaching 12000+ active users, making Turff a “household name” for students. 

Another exciting development was a successful pilot with beer ordering & delivery in February this year. Students were able to order beer through Turff and it was delivered right to their doorstep on the same day.

These successes would not have happened without hard work behind the scenes. We asked Turff how Collider added value to this journey: “Especially as a student-run startup, the expertise from the experienced crackteam members is really valuable to us. They provide not only assistance in the areas we did not focus on in the beginning, but they also help improve our current processes.” Collider specifically helped the Turff team with optimisation of their sales funnel and organisation, customer discovery, legals and business model - bringing in expertise from our investors whenever relevant.  

Turff’s plan for the future is to first fully capture the student houses market, before entering other markets such as students and sport associations, and company canteens. The vision is to eventually become the go-to platform for cost splitting between groups. We are excited to be part of their journey!

www.turff.nl 


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The power of voice - our startup cashew

cashew_collider_accelerator_startup_angelinvestor_investment_voice_advertising

Collider's 2.0 programme is specifically designed for later stage marketing, advertising and commerce tech startups with product market fit. We are happy to have completed our selection of five amazing startups that we will introduce in this series. We will talk about their innovative solutions, their biggest successes, and what they get out of the hands-on scaling support from Collider.

Cashew was the first to join this new programme, they are at the forefront of voice advertising, helping publishers and skill developers to monetise voice. Check out their website here: https://www.cashew.ai/

Cashew offers interactive voice ads on smart speakers such as Alexa; a new ad format built specifically for voice. So instead of only listening to an ad the customer now actively engages with it. This interactive engagement with the customer delivers outstanding results and cashew outperforms digital ads 3:1. The startup came up with four different ad types - traditional product ads, reward-driven ads, quiz-based ads, and functional ads. Additionally, impressions, engagements, and actions of users are tracked immediately and provided.

One of their biggest successes was winning and launching the first virtual voice tour of a destination, which is Abu Dhabi. This audio experience allows the user to experience the destination from the comfort of their own home. Each tour is unique since the user can choose between different paths on what to discover in Abu Dhabi. The full experience takes several minutes, and guides the user through cultural wonders, nature spots, and restaurants. You can check it out here: https://www.youtube.com/watch?v=GbtKnqNy-bg&feature=youtu.be.

 

So, why did cashew join Collider?

“Collider focuses on marketing and advertising, and we were keen to set up an office in the Netherlands. The crackteam added value by helping us out in areas where we have little expertise; it is like having a full board of experts helping you in the initial phases of company development. By posing the right questions they nudged us in the right direction, while allowing us to find our own stance. Having Collider on board really helped us to get our company set and running and launching our business in the Netherlands.”

Their vision for the future is to see voice and voice assistants becoming common in all areas of our lives. Cashew’s founder can see a world where smart assistants are a crucial part of our daily life, providing an experience that no other device can offer. It is a real joy to help the advanced startup and we are excited to see their outstanding vision of the future come to life.

 

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The Mad World of MadTech: March Roundup

March was such a crazy month. So crazy, that we're posting this half way through April – we know, we know, oops. But needless to say, the amount that went on for our startups, both our recent grads (wahoo class of 2017!) and alumni was pretty impressive. So, without further ado...


1. Huge bunch of our Startups spotted in KPMG MadTech Shift 100

Shift 100 MadTech logo

MadTech is not only making our daily life more comfortable but also taking the lead in the current digital world. This is why KPMG has created ‘The Shift 100’ highlighting those entrepreneurs responsible for this new era we’re living in, with consumers being able to get far more quick, efficient and flexible services than ever before.

And whilst all of this industry development is incredibly exciting, party poppers and streamers went off in the office this March as a huge list of our alumni were selected as part of the MadTech Shift.

Big congrats to all of you! Read more here. 

2. We made it! Collider's Big Day was quite a success

Collider Demo Day

The end of the month saw our annual Demo Day, which took place at the incredible Unruly offices.

Needless to say, it was PACKED, and with its unique commercial focus, we saw many brands from the likes of Microsoft, Yahoo and Ogilvy, impressive investors and awesome startups.

With our new-stye Demo Day, not only our fifth cohort startups pitched but some of our impressive alumni, ending with Good-Loop being crowned the winner of the popular vote.

You can read more about it here.

3. Pixoneye spotted on the ‘50 most disruptive UK companies in 2017’ list

Future 50 2017 Pixoneye

As we know, the UK is standing out because of its innovative and entrepreneurial mindset in all industries, and tech is taking the lead, with the Pixoneye team clearly playing an important role.

‘Future 50’ ranking by Real Business has awarded a deserved position to our class of ’15 alumni this year. Great work guys!

Read more here.

4. Cooala landed in the Top 100 Europe award 2017

Cooala

March saw yet another win for one of our alumni, Cooala, who found themselves listed in the Red Herring Top 100 Europe Award.

A huge congratulations to our class of ’14 team for this brilliant achievement. Read more here.

Meet The Class of 2017: From The Crowd at Demo Day

With the very best in MadTech all under one roof, there were some incredible comments on social media throughout the day. Here's our round up of our Class of 2017 milestone Demo Day.


1. Sarah Wood being totally awesome.

Sarah Wood Collider Demo day

 

2. Jeremy Basset getting arty.

Jeremy Basset Collider Demo day

 

3. In response to Frenzi's pitch stating "banners are dead":

Rod Banner Collider Demo Day

4. Startacus loving Good-Loop, our Class of 2017 Demo Day winner.

Startacus Collider Demo Day

5. The Collider alumni being the lovely, supportive lot they are.

Seenit Collider Demo Day 2017

 

The Collider Class of 2017

Our Class of 2017 have been on one hell of a journey the past 16 weeks. They've met over 10 curious, ambitious brands helping them to validate their proposition, mingled with endless investors and presented some pretty incredible decks. So without further a do, please meet our 2017 startups.


Vensy

Vensy logo Collider startup

Vensy is a platform that provides a simple way for brands to discover the best athletes to sponsor, powering their marketing campaigns, whilst also helping athletes build and monetise their marketability.

Frenzi

Frenzi Media is the fastest and easiest platform for brands to build and publish engaging interactive ad campaigns across different online and mobile publishers.

Frenzi Logo Collider

Rate8

Rate8 is a mobile and web-based platform for consumers to get instant feedback on fashion and lifestyle items, from friends or via the Crowd. For brands, Rate8 represents a commercially viable source of item-based and user-based preference data.

Rate8 Collider

Pearlai

Péarlaí provides shopping centre managers with an easy to use platform which enables them to delight their shoppers, impress their tenants and provide detailed data to their landlords – all accessible to them at the click of button.

Péarlaí logo Collider

Good-Loop

Good-Loop unites brands, publishers and people in the shared endeavour of converting advertising money into charitable donations.

Good Loop logo Collider

Tweepforce

Tweepforce – the social media commerce platform, turning private messages into transactions.

Tweepforce logo Collider

AdLaunch

AdLaunch enables simple, fast video creation and editing directly in your browser, so anyone can create good looking video content, not just professionals. The platform will soon include unique AI technology to enable even faster video creation based on image recognition and user data.

Adlaunch logo Collider

Greengame

Greengame wants to make sustainable living the norm. Our tech automatically tracks people’s activities that impact the environment - and enables cities and brands to engage and reward them for living sustainably.

Greengame Collider logo