March 26th - KIT Amsterdam
14h00 - 18h00


Join us at the go-to event for companies with purpose.

Many companies are aware of the importance of being purpose led. But often purpose remains a somewhat conceptual notion, detached from the business.
At the event you’ll learn from “high purpose - high performance” brands and startups, presenting real use cases:

  • How company and brand purpose can be connected to real business results

  • How to translate purpose into the different touch points along the customer journey

  • How brands can collaborate with Tech for Good startups


Guest speakers include Niki Kauffmann-Schilling, Director of Innovation & Sustainability at Rituals, Coen de Ruiter, Managing Director of Independer and Dylan Ingham, CMO Innovation at The Student Hotel, as well as co-founder of several platforms supporting social purpose.
Niki will quite literally let you experience the ‘helping to make you feel good’ brand purpose, share why Rituals is not just another cosmetics brand, and how this has helped them achieve as a business.

Coen will share the incredible success story of the Netherlands’ largest insurance comparison site and how they are passionately trying to make the world of insurance a happier experience throughout their customer journey. 

Dylan will talk about how TSH took on the challenge to drive social value and impact into an existing commercial brand with highly commercial investors. He also will facilitate a panel discussion with some amazing Tech for Good startups about their journey and the challenges of corporate-startup collaboration.

Plus, some amazing Tech for Good startups will tell you about new ways to turn purpose into results, such as the ethical advertising platform Good-Loop and their client TOMS, the shoe company improving the lives of millions and running as a for-profit business.


KIT Royal Tropical Institute is an independent centre of expertise, education, intercultural cooperation and hospitality dedicated to sustainable development.


Programme & details


Name *

14h00-14h30 Arrival & registration

14h30-14h45 Opening by Collider

14h45-15h15 Rituals: Niki Kauffmann-Schilling

15h15-15h45 Independer: Coen de Ruiter

15h45-16h10 Break

16h10-16h25 The Student Hotel: Dylan Ingham

16h25-16h45 Tech for Good Startup panel

16h45-17h10 Corporate x Startup:
Good-Loop’s work with TOMS & Unilever

17h10-17h20 Wrap up, summary of insights

17h20-18h00 Network drinks

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