Every entrepreneur knows that trialling and testing is a must, and anyone working to help startups grow should know this applies to them too.
That's why last month we put on our third Amsterdam popup – a tried and tested method of getting curious brands to collide with our incredible startups – this time with Nike, TNT/FedEx and Scotch and Soda.
We were joined by 10 startups across all of our cohorts and Booster Programme: Cablato, RTObjects, Unrival, Release, Duel, Storymail, Locomizer, Scoop Retail, Seenit and CampaignAmp, and just like before, trial budget was up for grabs, as each brand chose three or more startups to explore projects with.
Hosted at The Student Hotel in Amsterdam, we saw an incredible energy from the brand teams, with a number of high level executives taking part.
The brand experience first hand
Cesar Garcia, VP/GM of Western Europe Running at Nike said: “It was a great day, not just because of the result and opportunities ahead but also personally to be exposed to the thinking, entrepreneur mindset and solution oriented work style of the startups.”
Don't forget, we're open for applications to our first Amsterdam cohort! If you're a MadTech startup looking to change the world, or know someone who is, make sure you apply here.