Startups.co.uk has today revealed the UK’s 100 most exciting and innovative new businesses that make up the 2013 Startups 100. Launched in 2008, Startups 100 was the first index of its kind – a celebration of the best in new British businesses. Now in its fourth year, the list is Startups.co.uk’s biggest and most popular annual feature, counting down the top 100 start-ups to have launched in the last three years. Entrants are judged by the Startups team against a host of criteria, but primarily for innovation, impressive financials and growth potential.
Included in this list is Locomizer, a Collider12 startup. Alex Polykov, a co-founder of Locomizer, said that "We are very excited to be part of this year's 100 startup list. There was a rigorous selection process and the fact that we have made the list serves as a perfect validation for locomizer's product vision. There is still some room for improvement and we are determined to move up the ranks next year."
After more than 10 years of scientific research on cell behaviour in nature and humans, Polyakov and Poliakov came up with an idea to invent a new method of audience discovery. Locomizer and the nature-based algorithm behind it is the final product of that idea. Using its specialised algorithm, the company enables businesses to better understand their customer profiles by providing them with accurate user interest profiles generated by the places and surroundings where they spend their time. The concept behind it being that our real-life interests and preferences are a ‘product of our local footprint’. Launched only recently with £150,000 of seed capital from business angels, the company has already signed five major clients to its service and has a series of growth plans in place. Over the next year it’s looking to expand its engineering team which in turn will help develop the scale-up of its commercial infrastructure. It also has strategies in place to execute full-scale launches of its personal location data service with select commercial partners.