Locomizer, the “big data” startup has secured a second round of investment from Collider. The investment, £50k, takes Collider’s holding to 20% and values the firm at more than double its valuation on entering the Collider “Collision Phase” in February. “The company has made excellent progress. We started with two very knowledgeable and very smart scientists and worked with them and the Collider12 brands to refine their proposition and develop their story and find the right application niche. Locomizer now has a very well defined proposition and product offer” explained Rose Lewis, a co-founder of Collider.
“Locomizer were chosen as the investors recognised their ability to achieve significant growth and they have a fantastic patentable algorithm,” Rose continued. “The Collision Phase allowed Locomizer to have access to brand data, test their technology with it, and prove their location analytics truly work. The investors were very impressed by the outcome of their extension experiments, and wanted to invest in this Post-Collision period.”
Alex Poliakov, Locomizer’s co-founder, said that the “additional money validates the strategic direction the company is undertaking, with the development of Audience Discovery Engine that enables audience discovery for relevant targeting based on people mobility patterns.” Locomizer's other co-founder, Alexei, said that he is "very proud to get recognition of Collider again and receive a follow-up investment! It has been an exciting journey with a team of Collider so far. It is unstoppable and life-changing."
UK-based Locomizer is an enterprise location analytics company, which was recently named by Mashable as one of the top 25 startups in the UK. Their world's first Audience Discovery Engine powered by Biology-inspired proprietary algorithm creates highly-targetable user interest profiles by identifying user behavior patterns from location updates (directly from mobile phones or via mobile apps like Twitter, FourSquare, etc). This enables their enterprise customers to uncover the right audience for the right targeting, resulting in higher mobile marketing ROI along with increased conversion and engagement rates. Visit http://www.locomizer.com for more details.
Since joining Collider, Locomizer has since seen their over-seas prospect improve considerably after being accepted into another accelerator in Silicon Valley, Momentum, partnered with Mobile Monday and Racket Space.