Bauer Media Joins Collider12 “B2Brand” Programme As Investor and Brand
Collider12 today announced that Europe’s largest privately-owned publishing group, Bauer Media, is investing in Startups and will act as both an Investor and Mentor on the Collider12 Programme.
Collider12 is the “B2Brand” accelerator founded by Ingenious Media and Pembridge backed with £500k of loan finance from Creative England from the government’s Regional Growth Fund.
David Prais from Collider12 said: “Collider12 was set up to bring Startups into a productive working relationship with Brands and we are delighted that Bauer is taking on this dual role on the programme”.
Paul Keenan, CEO of Bauer Consumer Media, said “We are a multi-platform international media group consisting of many household name brands across the magazine and radio sectors. Working closely with Collider12 will enable us to work with creative and technology startups throughout England which will provide us with an important means to continue our innovative approach to reaching and engaging with audiences and advertisers.”